Tuesday, June 20, 2006

layout breakdown II

Headline: Wifi For the Masses
Deck: Tropos Networks aims to bring the high speed internet to everyone. Here’s how the company is doing it – one city at a time.

The story is about how Tropos is bringing Wifi to cities using routers suspended from municpal poles. Without having to dig a single fiberoptic into the ground.

My first sketches was a typographic approach with radiating circles.In sketch 2, I was intending to use an illustrtor to illustrate a realistic SimCity like town and combing it with the radiating circles. Although it doesn’t make sense to me now, I was thinking of the tiny town as a self Wifi sufficient town. Without having to jump on to a major provider like Verizon.Sketch 3. I was concentrating on the taking Wifi outdoors. I thoght it would be cool to show a diptych of a guy walking with a wireless device on page 1 and then being hit with a bolt of wireless Wifi glory. Also, I had the idea of showing a picnic setting and and the word WIFI embedded in the grass, as if it was mowed. Lastly, in the story the router was compared to a strofoam take-out container. So, I thought another diptych, page 1 is the container (representing the cheap cost of installation) and page 2 is the router. Sketch 4,5. The word Wifi written as building rooftops. and some headline type sketches.
Sketch 6. I thought the bottom sketch on the left page was the one. In the sketch, there was a router hanging on a telephone wire, and some birds on page 2 startled by the router. I loved it.Sketch 7,8. Wifi in the big city.exploring more bird ideas
Sketch 9,10. More radiating waves showering down on people. and type sketches.


These mock layouts below are a tighter translation of the scribbled sketches.

I had this image from Peter bialobrzeski bookmarked and I always wanted to use his work. Unfortunately, it wasn't commissioned for us. >>> http://www.bialobrzeski.de/





...and, the final layout, with some embedded photoshopped typography. The image looks much better here now that it has been color corrected.

Thursday, June 15, 2006

s.p.d. spots

Inc. Magazine has been recognized in a big way in this year's SPD (Society of Publication Designers) 19th Annual SPOTS competition. I received word yesterday that the jury has selected seven(!) pieces of ours as winners. Just about every major magazine participates, and it's my understanding that we won more than any other title out there.

"This juried competition celebrates those small but powerful gems called spot illustrations... often-overlooked, often difficult solutions to editorial challenges."

The Survey Says...
by Roderick Mills

Want to know what consumers think? Put down the
comment cards and poll them online instead

Going Medium Tech
by Joel Holland
Falling behind in technology is a bad idea.
But getting out in front isn’t always so smart either


Somebody’s Watching You
by Sam Weber
Googled yourself lately? Then you know it’s nearly
impossible to keep anything hidden anymore


Security Lapse
by Aude Van Ryn
Or, how I stopped worrying and learned to
love hackers, bugs, and other high-tech miscreants

Ask Inc.
by Eric Palma
Question:
The union in my manufacturing company has

made it incredibly hard to terminate workers.
Do I have any options?


Custom-Made for All
by Brett Ryder

No two clients are the same. Your services shouldn’t be either

Building a Better Search Engine
by John Hersey
New start-ups are changing the way people search the web–
and the way advertisers reach them