Deck: Tropos Networks aims to bring the high speed internet to everyone. Here’s how the company is doing it – one city at a time.
The story is about how Tropos is bringing Wifi to cities using routers suspended from municpal poles. Without having to dig a single fiberoptic into the ground.
My first sketches was a typographic approach with radiating circles.
In sketch 2, I was intending to use an illustrtor to illustrate a realistic SimCity like town and combing it with the radiating circles. Although it doesn’t make sense to me now, I was thinking of the tiny town as a self Wifi sufficient town. Without having to jump on to a major provider like Verizon.
Sketch 3. I was concentrating on the taking Wifi outdoors. I thoght it would be cool to show a diptych of a guy walking with a wireless device on page 1 and then being hit with a bolt of wireless Wifi glory. Also, I had the idea of showing a picnic setting and and the word WIFI embedded in the grass, as if it was mowed. Lastly, in the story the router was compared to a strofoam take-out container. So, I thought another diptych, page 1 is the container (representing the cheap cost of installation) and page 2 is the router.
Sketch 4,5. The word Wifi written as building rooftops. and some headline type sketches.
Sketch 6. I thought the bottom sketch on the left page was the one. In the sketch, there was a router hanging on a telephone wire, and some birds on page 2 startled by the router. I loved it.
Sketch 7,8. Wifi in the big city.exploring more bird ideas
Sketch 9,10. More radiating waves showering down on people. and type sketches.
These mock layouts below are a tighter translation of the scribbled sketches.





I had this image from Peter bialobrzeski bookmarked and I always wanted to use his work. Unfortunately, it wasn't commissioned for us. >>> http://www.bialobrzeski.de/


...and, the final layout, with some embedded photoshopped typography. The image looks much better here now that it has been color corrected.







